LOOOPThe system

Engineered for the looop

Original sound, short videos people replay and creators who spread them
On TikTok, Instagram Reels and YouTube Shorts

What we do

We don't make content
We engineer looops

Sound

Original sounds, music and sonic identity
Written first, built to be recognised

Looops

Short form formats engineered for replay
The ending runs back into the start

Creators

UGC and creator replication
One sound, picked up and remade by real people

Distribution

TikTok, Instagram Reels and YouTube Shorts, planned as one release

Culture

Turning one idea into a repeatable format people keep coming back to

Looops

Try to find where it starts

The last frame hands straight back to the first
So the video plays again before anyone decides to

Watched 1 time

Looop

The LOOOP ecosystem

Four channels
One mix
Each channel plays a real sound from our Ninety Degrees South reels, tap Play and slide the faders to mix them

01

LOOOP Engine

Gardenia · Ninety Degrees South

Production system for high frequency micro content
Templates, sound design and packaged delivery

02

LOOOP Sounds

The Apartment · Ninety Degrees South

Our own sound catalogue
Hooks and looops we own, licensable to brands and creators

03

LOOOP Network

Portside · Ninety Degrees South

Creator distribution across TikTok, Instagram Reels and YouTube Shorts

04

LOOOP Index

Family First · Ninety Degrees South

Sound and trend intelligence
Which hooks, tempos and looop patterns drive replay, and for whom

MasterReal sounds from Ninety Degrees South reels
The market opportunity
Work with us

Start a project

Tell us the brand and the moment
We come back with the sound, the looop and the creator plan

Start a project